Is it really hip to be glum?
“Overwhelmingly, models advertising pricier brands were judged to look glummer. This is probably down to signalling, noted researcher Timothy Ketelaar: smiling indicates eagerness to please, suggesting low status. If a Prada model isn’t smiling, she clearly doesn’t need to, implying high status. Brands that target less wealthy customers use smiling models, suggesting lower status, and thus affordability.”
Stuff like this is fascinating.
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Stuff like this is fascinating.
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