A quick thought about the difference between HBO and Netflix…
…is this: While the House of Cards deal is pretty exciting, I genuinely wonder about what will happen when the show premieres — because of the lack of a live airdate.
Sure, when I watch HBO series on the regular it’s often via TWC’s VOD the day after. (Though with Game of Thrones, I’ll probably DVR it because HBO VOD isn’t in HD and wow I am a nerd who loves her acronyms today.) But there’s something about the awareness that a show is premiering at a certain time that helps build awareness, makes the arrival of each episode into an event that you look forward to, even if you don’t watch it live — something that is fun to do with HBO, by the way, because of the lack of commercials.
Given how Netflix is historically quiet about when content premieres or drops off the Instant service, it’ll be weird to see it bring that sort of energy to House of Cards’s launch. Will there be some effort at getting us to sync up hitting our Play buttons, like an accompanying live Tweet stream? Or will a premiere on Netflix be just another quiet upload, thrust to the top of our suggested viewing listings, and ignored in favor of rewatching Buffy the Vampire Slayer?
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