True story: When one of my GigaOM pieces goes live, I like to check in on the Twitter mentions it gets over the course of the day. This is in part ego gratification (“omg yay they LIIIIIIIIIKED it!”) and in part analytical analysis — who picks it up, what they have to say about it, etcetera.
It’s useful info and helps me figure out what people are or aren’t interested in, which I then apply to future articles (except for when I don’t really care what other people are interested in and just want to write about the Avengers second-screen experience or whatever).
Yesterday’s post, on the Battlestar Galactica prequel Blood and Chrome premiering on Machinima Prime’s YouTube channel, did well in terms of page views, which is always nice to see. But I was confused, because while I was happy with the piece I wrote, it was hardly like I was breaking any news. Blood and Chrome's been online for a few weeks now, after all, and got some pretty serious media coverage.
And then I looked at the Tweets people were sending about my article:
In short — for these people, at least, I WAS breaking the news. Loyal BSG fans were finding out, weeks later, about Blood and Chrome. And one of those people was a tech reporter for the BBC!
This is an established property with huge name recognition, promoted and distributed by one of YouTube’s biggest brands, and yet somehow it wasn’t finding its audience.
Like alcohol, discovery is the cause of and solution to (many of) web video’s problems.
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- wendelah said: It was news to me. I had no idea this was airing.
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